The Effect of Free Shipping and Timeliness of Product Delivery on Purchasing Decisions on the Shopee Application at Kec.Borbor Kab.Toba
DOI:
https://doi.org/10.61402/sajmr.v3i2.327Keywords:
Free Shipping, Timely Delivery, Purchase DecisionAbstract
The aim of this research is to determine the effect of free shipping and on time delivery on purchasing decisions on the Shopee application in the Aekunsim Village Community, Borbor District. Toba. The population in this research is the community in Aekusnim Village. The sampling technique uses a survey sampling method with non-probability sampling techniques and distributing questionnaires. The sample in this study was 83 respondents. The research method used is a quantitative method and the data analysis used in this research is multiple linear regression analysis, partial test (t test), simultaneous significance test (F test) and coefficient of determination. Based on the results of the research that has been carried out, the conclusion is obtained: Free shipping has an influence on purchasing decisions with a t value of 3.590 and the resulting significance value of 0.001 is below 0.05, so the hypothesis in this research is accepted. The timeliness of product delivery influences purchasing decisions with a t value of 2.666 and the resulting significance value of 0.009 is below 0.05, so the hypothesis in this research is accepted.
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