Vol. 4 No. 2 (2026): May

DOI: https://doi.org/10.61402/sajmr.v4i2
Published: 2026-05-12

Articles

  • Analysis of the Role of Risk Management and Occupational Health and Safety in Preventing Workplace Accidents in the SME Sector Roti Bobby Using the House of Risk (HOR) Method

    Syafaat Auladi, Nadia Eka Damayanti, Novi Annisah Ramadhani, Tuwandi Juniarto
    14-26
    • PDF |  Views: 83 times |  Download : 30 times
    DOI: https://doi.org/10.61402/sajmr.v4i2.589

  • The Role of Digital Transformation and Transformational Leadership in Enhancing Employee Performance in the Industry 4.0 Era

    Amroni, Hodi, Murthada, Helmi Akmal Fauzan, Riesna Apramilda
    67-76
    • PDF |  Views: 42 times |  Download : 22 times
    DOI: https://doi.org/10.61402/sajmr.v4i2.604

  • TRANSFORMATIONAL LEADERSHIP, INTRINSIC MOTIVATION, AND TEAMWORK AS PREDICTORS OF BUSINESS FLEXIBILITY IN CULINARY SME RESTAURANTS

    Reni Hindriari, Sidik Priadana , Tete Saepudin
    43-56
    • PDF |  Views: 77 times |  Download : 31 times
    DOI: https://doi.org/10.61402/sajmr.v4i2.599

  • The Role of Purchase Intention as a Mediating Variable in the Relationship Between Promotion and Purchase Decisions

    Elizabeth Tika Kristina Hartuti , Jaja Suteja, Juanim
    1-13
    • PDF |  Views: 71 times |  Download : 37 times
    DOI: https://doi.org/10.61402/sajmr.v4i2.594

  • Digital Marketing Strategy Based on Social Media and Word of Mouth in Enhancing Brand Awareness and Consumer Purchase Decisions

    I Nyoman Tri Sutaguna, Adi Artino, Angga Kurniawan, Ansri Jayanti, Riesna Apramilda
    77-87
    • PDF |  Views: 45 times |  Download : 19 times
    DOI: https://doi.org/10.61402/sajmr.v4i2.605

  • The Influence of Financial Literacy, Financial Inclusion, and Digital Technology on the Financial Performance of MSMEs in the Digital Economy Era

    Muh. Nur, David Christian Engelbert Lisapaly, Ami Nurhayati, Dwi Urip Wardoyo, Awaluddin
    57-66
    • PDF |  Views: 44 times |  Download : 32 times
    DOI: https://doi.org/10.61402/sajmr.v4i2.603

  • QUALITY CULTURE OPTIMIZATION STRATEGY IN IMPROVING THE QUALITY OF HOSPITAL SERVICES

    Laila Irawati, Sidik Priadana, Tete Saepudin
    27-42
    • PDF |  Views: 57 times |  Download : 19 times
    DOI: https://doi.org/10.61402/sajmr.v4i2.597