Sexism and Gender Bias Against Men in TikTok Comment Sections: A Comparative Study of the “Kampus Cantik” and “Kampus Ganteng” Trends
DOI:
https://doi.org/10.61402/sajmr.v4i3.606Keywords:
discourse analysis, sexism and the normalization of gender bias, men, comment sections, TikTokAbstract
This study aims to examine the forms of discourse, the ways in which society interprets and normalizes them, and the factors contributing to gender bias within the “Kampus Cantik” and “Kampus Ganteng” trends on social media platforms. This qualitative study employed a Critical Discourse Analysis (CDA) approach to uncover the power relations, ideologies, and social representations embedded in users’ commentaries on both trends. Data collection techniques included virtual observation through the examination of user activities and interactions, as well as digital documentation by gathering screenshots of comments, videos, and upload descriptions that served as the objects of analysis. The findings reveal distinct patterns of responses between the “Kampus Cantik” and “Kampus Ganteng” trends. Comments on the “Kampus Cantik” trend were predominantly characterized by appreciation and expressions of female solidarity, whereas the “Kampus Ganteng” trend was largely dominated by teasing and sexually suggestive humor. These differences are influenced by several factors, including social constructions of masculinity, unequal moral interpretations, and media representation. This situation highlights the urgency of gender-sensitive digital literacy to raise public awareness that harassment can be experienced by anyone, regardless of gender. Therefore, digital spaces are expected to evolve into environments that are safer, more equitable, and free from discrimination for all individuals.
Keywords: discourse analysis, sexism and the normalization of gender bias, men, comment sections, TikTok.
Downloads
References
Angelina, S. B., & Afrizal, S. (2025). Respons Netizen Dalam Kasus Pelecehan Seksual Laki-Laki Di Kolom Komentar Tiktok. PESHUM: Jurnal Pendidikan, Sosial dan Humaniora, 4(4), 5040-5047.
Astari, A. (2022). Objektifikasi Tubuh Laki-Laki dalam Ekspresi Seksual Perempuan di Media Sosial. SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan, 6(1), 1-16.
Aydın, F. (2025). Examining Gender Differences in Social Media Language. Bulletin of Language and Literature Studies, 2(1).
Azhari, A. L., Janah, L. M., Salsabila, Z., & Kurniawan, R. (2025). Persepsi Masyarakat Terhadap Pelecehan Seksual di Media Sosial (Studi Kasus: Komentar Negatif pada Akun Azizah Shalsa). JOSH: Journal of Sharia, 4(02), 244-258.
Benu, N. N., Sulasmini, N. M. A., & Supartini, N. L. (2025). Sexist Humor In TikTok: Content Strategies and The Normalization of Patriarchy in Digital Spaces. International Journal Online of Humanities, 79–106. https://doi.org/10.24113/ijohmn.v11i3.314
Connell, R.W., 2020. Masculinities. Routledge.
Faizin, M. N., & Febriana, P. (2025, September). Deconstruction of Gender Stereotypes Through Humor: A Qualitative Study on Tiktok Accounts @Fakboiberkelas8. In Proceeding of International Conference on Social Science and Humanity (Vol. 2, No. 2, pp. 1861-1885).
Furqon, M., Rasyadan, E., Mahezs, F. I., Rahmana, S. M., & Alkami, S. (2021). Kebiasaan Memprioritaskan Wanita di Masyarakat Indonesia dalam Konteks Hak Asasi Manusia. Jurnal Global Citizen: Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan, 10(2), 15-23.
Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis 2nd edition. United States of America: SAGE Publications Inc.
Miranti, A., & Sudiana, Y. (2021). Pelecehan seksual pada laki-laki dan perspektif masyarakat terhadap maskulinitas (analisis wacana kritis norman fairclough). Bricolage: Jurnal Magister Ilmu Komunikasi, 7(2), 261-276.
Moleong, Lexy J. 2006. “Metode Penelitian Kualitatif Edisi Revisi.” Bandung: Remaja Rosdakarya.
Nufus, H., & Handayani, T. (2022). Strategi Promosi dengan Memanfaatkan Media Sosial TikTok dalam Meningkatkan Penjualan (Studi Kasus pada TN Official Store). Jurnal Emt Kita, 6(1).
Pithaloka, D., Taufiq, I. and Dini, M., 2023. Pemaknaan Perempuan Generasi Z terhadap Maskulinitas Joget Tiktok. Satwika: Kajian Ilmu Budaya Dan Perubahan Sosial, 7 (1), 69–78 [online]
Rahardjo, H. Mudjia. (2011). Metode Pengumpulan Data Penelitian Kualitatif.
Universitas Islam Negeri Malang.
Rahman, M., Nursyabilah, I., Astuti, P., Syam, M.I., Mukramin, S.U. and Kurnawati, W.O.I., 2023. Pemanfaatan media sosial sebagai media pembelajaran. Journal on Education, 5(3), pp.10646-10653.
Sugiyono, P.D., 2010. Metode Penelitian. Kuantitatif, Kualitatif, Dan R&D.
Suhendra, & Pratiwi, F. S. (2024). Peran Komunikasi Digital dalam Pembentukan Opini Publik: Studi Kasus Media Sosial. IAPA | Universitas Sriwijaya Prosiding: Resiliensi Indonesia dalam Pusaran Disrupsi Globa, 293-315.
Syapriani, I., Putriana, D., Aula, R.P., Sembiring, G.S., Aulia, V., Pulungan, S.K.R. and Rosadi, M., 2025. Strategi Komunikasi Pengguna Media Sosial Dalam
Mengelola Bahasa, Etika, Dan Resistansi Sosial Di Ruang Komentar Platform Digital X (Twitter). Menulis: Jurnal Penelitian Nusantara, 1(6), pp.360-368.
Van Dijk, T.A., 1998. Ideology: A multidisciplinary approach.
Wahyuni, Y. T., & Lestarika, D. P. (2024, Desember). Analisis Ketidakadilan Gender Dan Peran Hukum Sebagai Payung Perlindungan Dalam Mewujudkan Kesetaraan Gender Ranah Pendidikan. Jurnal Kajian Hukum Dan Kebijakan Publik, 2, 538-541.
Wijaya, S. and Setiawan, R., 2024. Pelecehan Seksual Melalui Aplikasi Tiktok.
Guiding World (Bimbingan dan Konseling), 7(1), pp.105-114.
Yusneli, V. (2023). Peran Tiktok dalam Mengangkat Opini Publik di Media Sosial Terkait Konflik Palestina-Israel pada Tahun 2023. Jakarta.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 SAJMR : Southeast Asian Journal of Management and Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
