Sago Business Development Strategy on Pangkaroang Bulawang, Luwu Regency
DOI:
https://doi.org/10.61402/sajmr.v2i2.101Keywords:
business development strategy, SWOT AnalysisAbstract
Industrial development and the increasing population in Indonesia, automatically reduce agricultural land that produces rice. The consumption pattern of Indonesian people in general cannot be separated from rice as a daily staple food. This study aimed to determine whether using SWOT analysis could develop the business sago in Pangkaroang Bulawang SME. For the data collection, the researchers used interview, observation, and documentation methods, and then the researchers analyzed by using SWOT analysis. The results of this research have indicated that the SWOT analysis could develop the business sago sales in Pangkaroang Bulawang SME. The results of the research from the courtesies of SME Dusun Pangkaroang Bulawang hamlet are in the grown square, where the position is profitable for the company because it has opportunities and strengths, the next step taken is maintaining the quality of the company and retaining customers
Downloads
References
Anoraga, P. (2007). Pengantar bisnis: pengelolaan bisnis dalam era globalisasi. In Jakarta: Rineka Cipta (Vol. 66).
Ar, I. F., Jayanti, A., & Rahman, S. (2023). Strategi Pemasaran Dalam Peningkatan Penjualan (Studi Kasus Pedagang Pasar Tradisional Belopa Kabupaten Luwu). Jurnal Akuntansi Dan Manajemen Review, 1(1).
Bartz, W., & Winkler, A. (2016). Flexible or fragile? The growth performance of small and young businesses during the global financial crisis — Evidence from Germany. Journal of Business Venturing, 31(2), 196–215. https://doi.org/https://doi.org/10.1016/j.jbusvent.2015.10.002
Glos, R. E., Steade, R. D., & Lowry, J. R. (1980). Business, Its Nature and Environment: An Introduction. South-Western Publishing Company. https://books.google.co.id/books?id=MAMpAQAAMAAJ
Ibrahim dan Gunawan, H. (2015). PROS SEM NAS MASY BIODIV INDON. PROS SEM NAS MASY BIODIV INDON, 1(5), 1064–1074. https://doi.org/DOI: 10.13057/psnmbi/m010517
Jayanti, A., & Tasrim, T. (2023). “Polarization” of Consumer Behavior: S-O-R Theory Perspective. Jurnal Orientasi Bisnis Dan Entrepreneurship (JOBS), 3(2), 107–116. https://doi.org/10.33476/jobs.v3i2.2925
Kotler, P., & Keller, K. L. (2018). Manajemen Pemasaran (1st ed.). Erlangga.
Lecup, I. dan K. N. (2006). Kewirausahaan dalam bidang hasil tanaman keras dan hutan berbasis masyarakat.
Nafarin, M. (2009). Penganggaran Perusahaan. Salemba Empat.
Pine, R., & McKercher, B. (2004). The impact of SARS on Hong Kong’s tourism industry. International Journal of Contemporary Hospitality Management, 16(2), 139–143. https://doi.org/10.1108/09596110410520034
Septyarini, E., Sudibyo, T., Jayanti, A., Tasrim, & Kurniawan, A. (2023). Report on Making Business Legality through OSS MSMEs in Lempuyangan Village. JOURNAL INCLUSIVE SOCIETY COMMUNITY SERVIES, 1, 10–15. https://doi.org/10.61402/isco.v1i2.28
Suryana. (2006). Kewirausahaan Pedoman Praktis: Kiat dan Proses Menuju Sukses Edisi Tiga. Salemba Empat.
Swastha, B. (2007). Azas-azas marketing.
Tjiptono, F. (2008). Pemasaran Strategi. Andi.
Tjiptono, F. (2011). Service Management: Mewujudkan Layanan Prima. (2nd ed.). Andi.
Wheelen, T. L., & Hunger, J. D. (2012). Strategic Manajement and Business Policy: Toward Global Sustainability. In PEARSON. https://doi.org/10.1007/s10958-016-2909-8
Yosep Hernawan, Musafa, S. W. K. D. (2020). Pengembangan Strategi Bisnis Menggunakan Analisis SWOT di Perkebunan Kopi Palasari Kabupaten Bandung. Business Innovation & Entrepreneurship Journal. https://doi.org/https://doi.org/10.35899/biej.v2i1.49
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 SAJMR : Southeast Asian Journal of Management and Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
