Gen Z Fear of Missing Out Behavior Effect to Online Impulsive Buying
DOI:
https://doi.org/10.61402/sajmr.v3i3.396Keywords:
FOMO, Emotions, Impulsive Buying, Online Buying BehaviorAbstract
Perubahan perilaku pembelian konsumen saat ini dipicu oleh literasi teknologi yang semakin tinggi. Pembelian saat ini telah bergeser ke media online. Masyarakat Indonesia memiliki kecenderungan perilaku pembelian impulsif yang tinggi pada media online. Perilaku semacam ini telah banyak banyak diteliti namun masih belum banyak penjelasan mendalam bagaimana Fear of Missing Out berperan sebagai pemicu pembelian impulsif. Penelitian ini bertujuan untuk mendalami bagaimana peran emosi dalam perilaku pembelian impulsif. Ditemukan dari penelitian kualitatif ini bahwa fear of missing out yang dirasakan konsumen memicu pembelian impulsive dalam bentuk emosi rasa senang hedonis, emosi rasa takut dan emosi bimbang. Ketiga emosi ini teridentifikasi sebagai hasil dari sensasi FOMO yang dirasakan konsumen.
Downloads
References
Alutaybi, A., Al-Thani, D., McAlaney, J., & Ali, R. (2020). Combating Fear of Missing Out (FoMO) on Social Media: The FoMO-R Method. International Journal of Environmental Research and Public Health, 17(17), 6128. https://doi.org/10.3390/ijerph17176128
Altuwairiqi, M., Jiang, N., & Ali, R. (2019). Problematic attachment to social media: five behavioural archetypes. International journal of environmental research and public health, 16(12), 2136.
Bayley, G., & Nancarrow, C. (1998). Impulse purchasing: A qualitative exploration of the phenomenon. Qualitative Market Research, 1(2), 99–114. https://doi.org/10.1108/13522759810204225
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-4359(99)80092-X
Beyens, I., Frison, E., & Eggermont, S. (2016). “I don’t want to miss a thing”: Adolescents’ fear of missing out and its relationship to adolescents’ social needs, Facebook use, and Facebook related stress. Computers in human behavior, 64, 1-8
Bright, L. F., & Logan, K. (2018). Is my fear of missing out (FoMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands. Internet Research, 28(5), 1213–1228. https://doi.org/10.1108/IntR-03-2017-0112
Cham, S., Algashami, A., Aldhayan, M., McAlaney, J., Phalp, K., Almourad, M. B., & Ali, R. (2019). Digital addiction: Negative life experiences and potential for technology-assisted solutions. In New Knowledge in Information Systems and Technologies: Volume 2 (pp. 921-931). Springer International Publishing.
Desai, Manav. (2023). The Relationship Between Fear of Missing Out (FoMO), Need to Belong (NTB) and Social Anxiety (SA). The Iternational Journal of Indian Psychology. Vol 11 (4). 1851 - 1860
Dykman, A. (2012). The fear of missing out. Forbes, March 21. Retrieved June 28, 2016 from http://www.forbes.com/sites/moneybuilder/2012/ 03/21/the-fear-of-missing-out/.
Ferrinadewi, Erna. (2025). Emosi dan Mood dalam Perilaku Pembelian Konsumen. YPAD. Jogjakarta.
Good, Megan C. and Michael R. Hyman (2020), “‘Fear of Missing Out’: Antecedents and Influence on Purchase Likelihood,” Journal of Marketing Theory and Practice, 28 (3), 330-341.
J. Walter Thompson (JWT) Worldwide. (2011). FOMO: JWT explores fear of missing out phenomenon. Retrieved June 28, 2016 from www.jwt.com/fomojwtexploresfearofmissingoutp henomenon/
Jabeen, F, Tandon, A, Sithipolvanichgul, J, Srivastava, S., & Dhir,A. (2023). Social media-indiced Fear of Missing Out and Social Media Fatique : The role of narcissism, comparison and disclosure. Journal of Business Research 159, 1 -11
Lynn, M. (1991). Scarcity effects on value: A quantitative review of the commodity theory literature. Psychology & Marketing, 8(1), 43–57. https://doi.org/10.1002/mar.4220080105
Nyrhinen, J. Sirola, A, Koskelainen, T, Munnuka, J & Wilska, TA (2024). Online antecendants for young consumers’impulse buying behavior. Journal Computers in Human Behavior, Vo 153
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841- 1848.
Reer, F, Tang, WY, & Quandt, T. (2019). Psychosocial Well-Being and Social Media Engangement : The mediating roles of social comparison orientation and fear of missing out.
Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research, 14(2), 189–199. https://doi.org/10.1086/209105
Rook, D.W., & Gardner, M.P. (1993) In The Mood. Journal Research in Consumer Behavior Vo. 6, pp. 1-128
Riordan, B. C., et al. (2020). Fear of missing out (FoMO): The relationship between FoMO, alcohol use, and alcohol-related consequences in college students. Addictive Behaviors, 101, 106136.
https://doi.org/10.1016/j.addbeh.2019.106136
Riordan, B. C., et al. (2020). Fear of missing out (FoMO): The relationship between FoMO, alcohol use, and alcohol-related consequences in college students. Addictive Behaviors, 101, 106136.
https://doi.org/10.1016/j.addbeh.2019.106136
Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59–62.
Zhu, M., Yang, H., & Hsee, C. K. (2021). The mere urgency effect: People's irrational preference for urgency over importance. Journal of Business Research, 124, 62–73. https://doi.org/10.1016/j.jbusres.2020.11.042
Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of Personality, 15(S1), S71–S83. https://doi.org/10.1002/per.423
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 SAJMR : Southeast Asian Journal of Management and Research
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
