The Effect of Perceived Usefuless, Perceived Ease Of Use and Compability With Lifestyle on Consumer Interest in the In-Drive Application (Case Study of 12th Grade Students of SMA Negeri 11 Medan)
DOI:
https://doi.org/10.61402/sajmr.v3i3.368Keywords:
Perceived usefulness, perceived ease of use, compatibility with lifestyle Consumer interestAbstract
Your research aims to find out whether there is an influence of perceived usefulness, perceived ease of use and compatibility with social media on consumer interest in using in- drive applications among grade 12 students at SMA Negeri 11 Medan. The population used in this research is grade 12 students. SMA Negeri 11 Medan The number of samples used was 100 respondents. The analysis technique used was multiple limescale analysis with the help of the SPSS application. Data collection was carried out by distributing questionnaires to class 12 students of SMA Negeri 11 Medan who used the in drive application. The results of the research showed that the influence of perceived usefulness (perception of usefulness) did not have a positive and significant influence on consumer interest in the in- drive application at class 12 of SMA Negeri 11 Medan. redangkan perceived ease of use (perception of ease of use) has a positive and significant influence on consumer interest in the in- drive application at class 12 of SMA Negeri 11 Medan, while cempalio lifestyle compatibility with Gaza Budur) has a positive and significant influence on consumer interest in the in drive application in class 12 of SMA Negeri 11 Medan and Perceived szafulness perceived ease of use, and compatibility with lifestyle has a positive and significant influence on consumer interest in the application, m- devve in class 12 of SMA Negeri 11 Medan
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