The Effect Of Halal Certification And Halal Awareness On The Purchase Decision Tok-Poki Korean Products In Bintang Bayu District, Serdang Bedagai Regency
DOI:
https://doi.org/10.61402/sajmr.v3i2.349Keywords:
Halal Certification, Halal Awareness, Purchasing DecisionsAbstract
This research aims to determine "The Influence of Halal Certification and Halal Awareness on Purchasing Decisions of Korean Tok-Poki Products in Bintang Bayu District, Serdang Bedagai Regency". The type of research used in this research is that the sample used is associative, namely this research consists of 99 respondents with slovin calculations. Based on the results of the t test, it is known that the sign value is 0.03 < 0.05 and the calculated t value is 3,104 > 1984, meaning that Halal Certification has a positive and significant effect on the Halal Awareness variable. The results of the t test on the halal awareness variable have a sign value of 0.01 < 0.05 and the calculated t value is 9,169 > 1.984, which means that the halal awareness variable has a positive and significant effect on the purchasing decision variable. Based on the results of the f test with a sign value of 0.01 < 0.05 and a calculated f value of 80.758 > 3.09, this means that the halal certification and halal awareness variables together have a positive and significant influence on the purchasing decision variable. The results of the analysis of the coefficient of determination (Adjust R Square) were 0.619 (61.9%) This shows that the percentage of influence of halal certification and halal awareness on purchasing decisions increased by 61.9%, while the remaining 0.381 (38.1%) was influenced by other variables which was not examined in this study.
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