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• The Influence of Brand Image, Halal Label, and Price on the Purchasing Decision of Wardah Cosmetic Products among Female Students of the Management Study Program, University of North Sumatra

  Dea Arantika, Hesti Sabrina

  14-29

  2026-01-23

  DOI: https://doi.org/10.61402/sajmr.v4i1.561