Albertus Yanta, et al. “Digital Promotional Media and AI-Enhanced Marketing: An Integrative Analysis of The Impact on Satisfaction and Loyalty in Millennial - Gen Z Behavior in E-Commerce”. SAJMR : Southeast Asian Journal of Management and Research, vol. 3, no. 4, Dec. 2025, pp. 82-95, doi:10.61402/sajmr.v3i4.528.