I NYOMAN TRI SUTAGUNA; ADI ARTINO; KURNIAWAN, Angga; ANSRI JAYANTI; RIESNA APRAMILDA. Digital Marketing Strategy Based on Social Media and Word of Mouth in Enhancing Brand Awareness and Consumer Purchase Decisions. SAJMR : Southeast Asian Journal of Management and Research, [S. l.], v. 4, n. 2, p. 77–87, 2026. DOI: 10.61402/sajmr.v4i2.605. Disponível em: https://journal.yayasanpad.org/index.php/sajmr/article/view/605. Acesso em: 21 jun. 2026.