IRAWATI, Laila; PRIADANA, Sidik; SAEPUDIN, Tete. QUALITY CULTURE OPTIMIZATION STRATEGY IN IMPROVING THE QUALITY OF HOSPITAL SERVICES. SAJMR : Southeast Asian Journal of Management and Research, [S. l.], v. 4, n. 2, p. 27–42, 2026. DOI: 10.61402/sajmr.v4i2.597. Disponível em: https://journal.yayasanpad.org/index.php/sajmr/article/view/597. Acesso em: 24 may. 2026.