, Elizabeth Tika Kristina Hartuti; SUTEJA, Jaja; JUANIM. The Role of Purchase Intention as a Mediating Variable in the Relationship Between Promotion and Purchase Decisions. SAJMR : Southeast Asian Journal of Management and Research, [S. l.], v. 4, n. 2, p. 1–13, 2026. DOI: 10.61402/sajmr.v4i2.594. Disponível em: https://journal.yayasanpad.org/index.php/sajmr/article/view/594. Acesso em: 19 may. 2026.