ARANTIKA, Dea; SABRINA, Hesti. The Influence of Brand Image, Halal Label, and Price on the Purchasing Decision of Wardah Cosmetic Products among Female Students of the Management Study Program, University of North Sumatra. SAJMR : Southeast Asian Journal of Management and Research, [S. l.], v. 4, n. 1, p. 14–29, 2026. DOI: 10.61402/sajmr.v4i1.561. Disponível em: https://journal.yayasanpad.org/index.php/sajmr/article/view/561. Acesso em: 28 mar. 2026.