ALBERTUS YANTA; FELINA C. YOUNG; YUSUF GUNAWAN; MUHAMMAD AL IKHSAN NUR. Digital Promotional Media and AI-Enhanced Marketing: An Integrative Analysis of The Impact on Satisfaction and Loyalty in Millennial - Gen Z Behavior in E-Commerce. SAJMR : Southeast Asian Journal of Management and Research, [S. l.], v. 3, n. 4, p. 82–95, 2025. DOI: 10.61402/sajmr.v3i4.528. Disponível em: https://journal.yayasanpad.org/index.php/sajmr/article/view/528. Acesso em: 28 mar. 2026.