LUTHFIYYAH, Azilla; SURYANI, Wan. The Influence Of Celebrity Endorsement And Ewom On Gen Z Purchasing Decisions With Brand Image As An Intervening Variable On Wardah Products (Case Of Medan City). SAJMR : Southeast Asian Journal of Management and Research, [S. l.], v. 3, n. 2, p. 1–21, 2025. DOI: 10.61402/sajmr.v3i2.295. Disponível em: https://journal.yayasanpad.org/index.php/sajmr/article/view/295. Acesso em: 28 mar. 2026.