RIZKY, M; YUNITA, Nindya; SIREGAR, Dahrul. The The Influence Of Product Placement and Brand Awareness Of Kopiko In Korea Dramas On The Buying Interest Of Gen Z In Medan Selayang District. SAJMR : Southeast Asian Journal of Management and Research, [S. l.], v. 3, n. 1, 2025. DOI: 10.61402/sajmr.v3i1.291. Disponível em: https://journal.yayasanpad.org/index.php/sajmr/article/view/291. Acesso em: 28 mar. 2026.