Albertus Yanta, Felina C. Young, Yusuf Gunawan, & Muhammad Al Ikhsan Nur. (2025). Digital Promotional Media and AI-Enhanced Marketing: An Integrative Analysis of The Impact on Satisfaction and Loyalty in Millennial - Gen Z Behavior in E-Commerce. SAJMR : Southeast Asian Journal of Management and Research, 3(4), 82–95. https://doi.org/10.61402/sajmr.v3i4.528