Albertus Yanta et al. 2025. Digital Promotional Media and AI-Enhanced Marketing: An Integrative Analysis of The Impact on Satisfaction and Loyalty in Millennial - Gen Z Behavior in E-Commerce. SAJMR : Southeast Asian Journal of Management and Research. 3, 4 (Dec. 2025), 82–95. DOI:https://doi.org/10.61402/sajmr.v3i4.528.