Enhancing Business Productivity and Competitiveness of Egg-Laying Poultry Farmers in Bangli Regency

Abstract

One business sector with considerable potential for further development is egg-laying poultry farming. In carrying out its business activities, the partner still faces several challenges, including conventional transaction recording and financial management practices, limited product marketing and distribution, and operational facilities and infrastructure, some of which have exceeded their economic service life. To address these challenges, the proposed solutions focus on three main aspects. First, enhancing the partner’s capacity through training in financial transaction recording and the provision of a digital-based financial recording system to support more structured and accurate cash flow management and monitoring. Second, developing a website as a promotional and marketing platform, accompanied by training in digital marketing strategies that utilize various third-party applications to expand market reach and increase sales opportunities. Third, providing and upgrading the necessary operational facilities and infrastructure to support smooth business activities, enabling production processes and business management to operate more effectively, efficiently, and sustainably.