Penguatan Kapasitas Pemasaran dan Visibilitas UMKM melalui Pendampingan di Desa Jagapati

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the rural economy; however, there remain limitations regarding marketing knowledge and the use of promotional media. This community service initiative aimed to strengthen the marketing capacity and visibility of MSMEs in Jagapati Village through a marketing seminar and promotional media support. The project began with a mapping process that identified 20 MSMEs, followed by a marketing seminar attended by 20 MSME owners. The seminar covered topics such as marketing fundamentals, consumer insights, branding, promotional strategies, and the use of digital media. In addition to the seminar, practical support was provided through the installation of banners for two MSMEs: a laundry business and a business selling Balinese porridge and traditional snacks. The activities were conducted in a participatory manner in August 2026. The results show that the seminar was successfully held with the participation of 20 MSME owners, and two MSMEs received promotional banners. This initiative provided initial support for strengthening the marketing capacity and visibility of local MSMEs while contributing to the achievement of SDG 8.