PENERAPAN USAHA LELE MARINASI SIAP MASAK BERBASIS KEWIRAUSAHAAN DAN INOVASI PANGAN LOKAL
DOI:
https://doi.org/10.61402/isco.v4i3.622Keywords:
marinated catfis, food innovation, entrepreneurship, UMKMAbstract
The development of a ready-to-cook marinated catfish business represents a form of local food innovation aimed at increasing the added value of fishery commodities and fostering entrepreneurship among students. This activity was conducted at Universitas Pelita Bangsa through participation in a UMKM bazaar, using a descriptive qualitative method that included product design, production processes, implementation of Good Manufacturing Practices for Home Industries (CPPB-IRT), packaging, and evaluation of consumer responses. The results indicate that the marinated catfish product offers advantages in terms of taste, practicality, and shelf life, and received positive responses from consumers. In addition, the application of entrepreneurial principles such as creativity, innovation, and simple marketing strategies contributed to enhancing product competitiveness. Therefore, the ready-to-cook marinated catfish business has strong potential to be developed as a sustainable local food-based enterprise, although further improvements are needed in marketing, product innovation, and production capacity to compete in a broader market
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Copyright (c) 2026 Ahmad Firdaus, Nayla Husniyah, Muhammad Faiz Rayyan, M. Sholih Malup, Retno Purwani Setyaningrum
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