Transformation of MSMEs in Putrapinggan Village Through Digital Marketing Training for Technology-Based Development

Authors

  • Dedeh Sri Sudaryanti Universitas Siliwangi
  • Andri Helmi Munawar Universitas Siliwangi
  • Ageng Asmara Sani Universitas Siliwangi
  • Allicia Deana Santosa Universitas Siliwangi

DOI:

https://doi.org/10.61402/isco.v1i2.25

Keywords:

Digital marketing, MSMEs, business development, digital technology

Abstract

The development of micro, small, and medium enterprises (MSMEs) play a crucial role in a country's economy. However, many MSMEs still face challenges in leveraging digital technology and online marketing to expand their businesses. This research aims to implement digital marketing training as an effort to enhance the technological capabilities of technology based MSMEs in
Putrapinggan Village, Pangandaran Regency. The training method involves providing fundamental knowledge on digital marketing, online marketing strategies, social media management, and digital performance analysis.

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Published

2023-12-06

How to Cite

Dedeh Sri Sudaryanti, Andri Helmi Munawar, Ageng Asmara Sani, & Allicia Deana Santosa. (2023). Transformation of MSMEs in Putrapinggan Village Through Digital Marketing Training for Technology-Based Development. JOURNAL INCLUSIVE SOCIETY COMMUNITY SERVIES, 1(2), 1–9. https://doi.org/10.61402/isco.v1i2.25