The Influence Of Service Quality On Community Satisfaction At Agents 46 Non-Cash Food Aid Distributors (Bpnt) Jatiasih

Abstract

Service Quality has the aim of providing direction to the company's marketing efforts to maintain customer satisfaction from an internal company perspective. The aim of this research is to find out how much influence and relationship marketing strategies have on customer satisfaction. Data collected through samples by random sampling of the population to represent the entire population and data collection using questionnaires. The method used is a descriptive method with data collection through interviews, observation and questionnaires. The results of the t test show a significant influence of marketing strategy on customer satisfaction. This is proven that the variable (X) marketing strategy and the variable (Y) customer satisfaction have a significant value smaller than 0.05, namely (0.00 < 0.05), and there is a significant relationship between marketing strategy and customer satisfaction. This is proven by the significance value in the partial t test which obtained a significance value of 0.00 which is smaller than 0.05, so it can be concluded that the hypothesis is accepted with strong significance.