The Influence Of Service Quality On Community Satisfaction At Agents 46 Non-Cash Food Aid Distributors (Bpnt) Jatiasih

Authors

  • Umi Syafangati Universitas PGRI Yogyakarta

Keywords:

Service Quality, Customer Satisfaction, Public Service, Service Strategy

Abstract

Service Quality has the aim of providing direction to the company's marketing efforts to maintain customer satisfaction from an internal company perspective. The aim of this research is to find out how much influence and relationship marketing strategies have on customer satisfaction. Data collected through samples by random sampling of the population to represent the entire population and data collection using questionnaires. The method used is a descriptive method with data collection through interviews, observation and questionnaires. The results of the t test show a significant influence of marketing strategy on customer satisfaction. This is proven that the variable (X) marketing strategy and the variable (Y) customer satisfaction have a significant value smaller than 0.05, namely (0.00 < 0.05), and there is a significant relationship between marketing strategy and customer satisfaction. This is proven by the significance value in the partial t test which obtained a significance value of 0.00 which is smaller than 0.05, so it can be concluded that the hypothesis is accepted with strong significance.

References

Ghozali, Imam. 2016. Multivariate Analysis Applications with the IBM SPSS 23 Program (Edition 8). Semarang: Diponegoro University Publishing Agency

Kurniawan, A. (2024). Manajemen Operasi Lanjutan. YPAD International Book, 1(1), 1-6.

Kurniawan, A., Yusuf, M., Manueke, B. B., Norvadewi, N., & Nurriqli, A. (2022). In Tokopedia Applications, The Effect Of Electronic Word Of Mouth And Digital Payment On Buying Intention. Jurnal Darma Agung, 30(3), 272-286.

Kurniawan, A., Ratnasih, C., & Meirinaldi, M. (2022). Financial Sector and Social Sector Models as Activator of Economic Growth in Indonesia. European Journal of Business and Management Research, 7(4), 169-173.

Kotler Philip, et al, 2012, Marketing Management from an Asian Perspective, Book Two, First Edition, Andy, Yogyakarta

Pasolong, Harbani. 2010. Bureaucratic Leadership. CV Alfabeta, Bandung

Septyarini, E., Sudibyo, T. D., Jayanti, A., & Kurniawan, A. (2023). Report on Making Business Legality through OSS MSMEs in Lempuyangan Village. JOURNAL INCLUSIVE SOCIETY COMMUNITY SERVIES, 1(2), 10-15.

Setyosari, Punaji. 2010. Research and Development Methods. Jakarta : Kencana

Sugiyono, 2011. Business Research Methods. Bandung: CV. Alphabet.

Tjiptono Fandy & Gregorius Chandra 2011, Service, Quality & Satisfaction. Andi Publisher, Yogyakarta

Downloads

Published

2024-05-29

How to Cite

Umi Syafangati. (2024). The Influence Of Service Quality On Community Satisfaction At Agents 46 Non-Cash Food Aid Distributors (Bpnt) Jatiasih. Crossroad Research Journal, 1(1), 18–23. Retrieved from https://journal.yayasanpad.org/index.php/crj/article/view/89